While it’s exciting to maximize your ad performance with Google ad AdSense, it’s also important to consider the user experience and the AdSense program policies when placing ads on your site. Here are some best Adsense placement tips to keep in mind:

First, consider your users
Organize your site’s content logically and make your site easy to navigate. Here are a few questions to ask yourself about Google ads placement to position your ads:

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  • What is the user trying to accomplish by visiting my site?
  • What do they do when viewing a particular page?
  • Where is their attention likely to be focused?
  • How can I integrate ads into this area without getting in the users’ way?
  • How can I keep the page looking clean, uncluttered and inviting?

Think like a user, and you may see your page (and your ad placement) in a whole new way. If users can easily find what they’re looking for, they’ll come back to your site. Also, choose an ad style that’s easy for your users to read.

Place your ads near the content that your users are interested in, also make sure that users can easily find the content they are looking for. For example, if your site offers downloads, make sure the download links are above the fold and easy to find.

Keep your ads looking like ads
Choosing ad colors that complement your site is great, but avoid aligning images with your ads or making nearby content mimic their formatting. Displaying ads in these ways isn’t permitted by Google program policies.

Call them what they are
While it may be tempting to call them “resources” or to place them immediately below your site’s headings, take care to avoid labels and headings that may mislead users. Ad units may only be labeled as “Advertisements” or “Sponsored links.” Also, avoid placing ads in locations where they might be confused with menu, navigation, or download links.

Less can be more
Provided you don’t place more ads than content on your pages, you can put a combination of ad units, link units and/or search boxes on each page of your site. However, keep in mind that placing lots of ads on your page may make it look cluttered. If users can’t find what they’re looking for on your site, they may turn elsewhere for information.

Review your website
Take some time to explore your site and consider how first-time users might experience it. If you’re using a template builder for your site, take extra care to check that ads are appearing correctly, including their “Ads by Google” or “AdChoices” label.

After you’ve finished laying out your site, ask yourself these questions:

  • Is my content easy to find?
  • Is it easy to distinguish between my site’s content and my site’s ads?

If the answer is yes to both, then you’re on the right track.

Google Placement

Best practices for ad placement on websites:

News Website: Homepage

  • Place larger ad unit above the fold to attract placement targeting
  • You can put up to three standard AdSense for content ads on your homepage. Google recommends using either a 728×90 leaderboard or a 300×250 medium rectangle ad format according to your page layout.
  • Adding an Adsense for search box next to the top navigation bar would be an additional way to monetize your site.

News Website: Category Page

  • Place a 728×90 leaderboard and a 300×250 medium rectangle ad unit on the left-hand side and above the fold, and to attract placement targeting.
  • Put a 160×600 wide skyscraper ad unit on the lower right-hand corner of the page to attract the users attention when they finish reading.
  • Adding an Adsense for search box next to the top navigation bar would be an additional way to monetize your site.
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News Website: Content Page

  • Place a 300×250 medium rectangle embedded into the content for placement targeting and better integration.
  • Put a 728×90 leaderboard or a 468×60 banner below the article to attract the users attention when they finish reading.
  • Place a 160×600 wide skyscraper below the side navigation bar.
  • Add two 468×15 link units below the title, and between the article and the leaderboard (728×90) or banner (468×60).
  • Adding an Adsense for search box next to the top navigation bar would be an additional way to monetize your site.

Classifieds Website: Homepage

  • Place larger ad formats above the fold to attact placement targeting.
  • You can put a maximum of three standard AdSense for content ads on your homepage. Depending on your layout, Google recommends using a 728×90 leaderboard or a 300×250 medium rectangle ad unit.

Classifieds Website: Listing Page

  • Place a 728×90 leaderboard ad unit within the information list to attract the user’s eye and increase the likelihood of attracting placement targeting.
  • Google suggest putting a 160×600 wide skyscraper ad unit on the right-hand side.

Blog: Homepage

  • Place a 728×90 leaderboard image ad above the fold for placement targeting and to receive higher brand value and clickthrough rates (CTR).
  • Place a 160×600 wide skyscraper ad unit below the navigation bar. Set them to display text and image ads.
  • Depending on your page length, Google suggest placing a 728×90 leaderboard ad unit in the middle or at the end of your page.

Blog: Article Page

  • Embed a 336×280 large rectangle ad unit (text and image) into your article. Place it towards the upper left-hand side.
  • Place another 336×280 large rectangle ad unit between the article and comments.
  • Add a 160×600 wide skyscraper ad unit below the left navigation bar and set it to display text and image ads.

Travel Website: Homepage

Desktop:

  • Place larger ad unit above the fold to attract placement targeting
  • You can put up to three standard Google AdSense for content ads on your homepage. Google recommends using either a 728×90 leaderboard or a 336×280 large rectangle (enabled for text and display) ad format according to your page layout.
  • You should implement the recommended ad units between content or on the side bar, depending on your site’s layout.
  • Adding an Adsense for search box next to the top navigation bar would be an additional way to monetize your site.

Mobile Web:

  • Google recommends that you only place one ad unit per screen, to avoid a poor experience for your users.
  • You should implement a 320×50 mobile leaderboard below the menu bar.
  • Place a 300×250 medium rectangle on the second and third screen between the content.
  • All Google ads Adsense units should be enabled to show text and display ads.

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