The Google Adsense ad review center is a feature that gives you more transparency and control over the Adsense Google ads that appear on your site. The Ad review center lets you see and take action on individual ads that have appeared on your pages. When you enable the Ad review center, you can review individual ads after they’re shown and assess whether you want to continue showing them on your pages.

Some important things to know about the Adsense Ad Review Centre:

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  • You can find it on the Blocking controls page in your Google AdSense account
  • It supports ads of all targeting types (contextual, personalised and placement)
  • You can use its filter and search functions to help you find ads to review and block
  • It doesn’t support all AdSense products
  • You can only block ads at the product level, not on a site-by-site basis

Note: Ad blocking should be used sparingly. Displaying all ads creates the most competitive atmosphere in the ad auction, with the largest number of ads possible competing for an impression.

How to Enable Google Adsense Review Centre
To enable the Ad review centre, follow these steps:

  • Sign in to your AdSense account.
  • Click Blocking controls.
  • Click your product. For example, click Content for AdSense for content.
  • Click Ad review centre.
  • Click Enable.
    Your Ad review centre is now enabled. You can start reviewing ads in about an hour.

At first, you’ll only see Adsense ads that have shown on your site since the Ad review centre was enabled. Over the next day or two, more ads will appear on the Unreviewed tab of your Ad review centre.

How to Review Adsense Ads Using the Google Adsense Review Centre
Select the Unreviewed tab to see the Adsense ads that have appeared on your site in the last 30 days. To ensure that you’re always reviewing the most important ads first, ads are ranked according to the number of impressions that they’ve received. Remember that ads must have received at least a small number of impressions to be eligible for review.

Look through the ads. You can click an ad to see more details. In the detailed view, you’ll see a full size preview of the ad and information such as its size, type, destination URL, Google Ads account or ad network, etc.

To further help you decide which ads to block, Google provides the following performance-related information for each ad:

  • Impressions: Shows you a graph of the number of impressions per day that an ad has had over the past 30 days. You can use the graph to see if an ad has served recently, or if an ad has stopped serving altogether. Note that an ad that hasn’t served recently could still show again (unless it’s been blocked), but the longer it’s stalled, the less likely this is.

Note: If you’re looking for specific ads, you can type in the search bar or use the filtering options to find ads in the Ad review centre. For example, you can search for ads by their text, destination URL or the domain they were served on.

Mark Ads As Reviewed
If you’re happy for an ad to continue showing on your pages, you can mark it as reviewed. The ad will move to the Reviewed tab, so you won’t need to review it again.

To mark individual ads as reviewed:

  • Hover over the ad and click Select this ad Select, then click Mark as reviewed.

To mark a page of ads as reviewed:

  • Click Mark all as reviewed.

Block Ads
If you don’t want an ad to appear on your pages again, you can block it. Ads you block move to the Blocked tab.

To block an ad:

  • Hover over the ad and click Block this ad Block.

To block all ads from a Google Ads account:

  • Click on an ad, then in the detailed view, click Block account.
    All Adsense ads from this Google Ads account will now always be blocked. This applies to all targeting types (contextual, interest based and placement).

Note: Blocking ads from a Adsense Google Ads account may have a negative impact on your revenue.

To see a list of Google Ads accounts that you’ve blocked:

  • Click More, then click View blocked Google Ads accounts.

Blocked Google Ads accounts are listed by account name, i.e. the network or company name of the Google Ads account. If you see the account name ‘Anonymous advertiser’ it means that the advertiser hasn’t specified a network or company name.

Updates that you make to ads should take effect on your pages within a few hours.

Changed your mind?
After you’ve taken action on an ad or Google Ads account, you can immediately click Undo. You can also change your mind later:

  • Ads: To unblock an ad, visit the Blocked tab, then click Unblock this ad Block.
  • Google Ads accounts: To unblock a Google Ads account: click More, click View blocked Google Ads accounts, then click Unblock next to the Google Ads account.

Updates to ads or Google Ads accounts that you’ve acted on in the past may take up to a day to take effect on your pages.

Filter or Search
The search box at the top of the Ad review centre lets you restrict which ads you see, for example, by language, ad type, ad size, etc.

To filter or search for ads:

  • Type in the search box or click the search box and select a filter.
    You can choose from the following filtering options:
    • Text: Find ads with matching ad text or destination URLs.
    • Publisher domain Filter ads based on which of your sites they appeared on.
    • Newest ads: Search for ads that have appeared on your site in the last 1, 3 or 7 days.
    • Ad network: Search for ads from a specific ad network.
    • Language: Filter based on the language that has been detected for ads. To determine ad language, Google looks at various factors including the landing page of the ad as well as its content, which means that you might see ads with images or text in a different language to the one you filtered on. The list is ordered by the percentage of ads in each language.

For example, let’s say that you have ads in five languages (English, Spanish, Italian, Portuguese and Japanese), and the distribution totals for each language are: English (20), Spanish (40), Italian (25), Portuguese (5) and Japanese (10). The list would then display the languages in the following (descending) order: Spanish, Italian, English, Japanese and Portuguese.

  • Size: Filter based on the size of the ads shown on your site. The list is ordered by the percentage of ads of each size.
  • Ad type: Filter by image, text or rich media ads.
  • Click string: Search for ads based on their tracking URL.

Note: Some filtering options are hidden until you start typing in the search box and Google determines what you’re searching for.

Image Search
You can use the Google Ad review centre’s image search function to help you find and review image ads, including Flash-based creatives. For example, you could upload a picture of a competitor’s logo and use it to search for image ads containing their logo.

To search for ads that match an image:

  • Click Search by image Search by image.
  • Drag or upload your image.

Your image can be a maximum of 2 MB in size and its largest dimension should be less than or equal to 1024 pixels. The supported image file formats are: JPEG, GIF and PNG.

  • Click Search.
    The Ad review centre will find any ads that are a visual match for your image.

Note: While image search supports most file types and ad types, it might not always return all available images ads.

Related Ads
The Google Ad review centre also offers the ability to find related ads. Ads are considered related if they have a similar destination page, or are connected by a similar subject (e.g. a brand, a person, an object etc.).

To View Related Google Adsense Ads:

  • Hover over an ad and click Find related ads.
    Any related ads found will appear in a filtered page labelled ‘Related ads’. From here, you can choose to either click Block all or Mark all as reviewed.

Note: When you block an ad in your Google Ad Review Centre, you can also report that ad if you think it violates Google policies. One of Google specialists will then review the ad. While Google doesn’t respond to your feedback, it does use it to help improve advertising on the Google Network.

Adsense Ad Review Center FAQs

Why do blocked ads still appear in the Ad review centre?
When you block an ad by advertiser URL or by ad category, you may still see that ad awaiting review in the Ad review centre. This is because in the Ad review centre Google shows all ads that have received at least a small number of impressions in the last 30 days.

As such, an ad blocked by URL or category is not immediately removed from the Ad review centre as it still has old impressions from the last 30 days. Instead, the ad moves down the list of ads for review (which are ranked by the number of impressions that they’ve received) until it no longer receives enough impressions to meet the minimum threshold and drops off the list.

Why are blocked ads still showing up on my pages?
There may be a delay of up to 24 hours between the time you block any ad and the time that ad is no longer eligible to run on your site. This is true whether the ad has been previously approved or only implicitly allowed.

Note: When you block an ad by advertiser URL or by ad category, you may still see that ad awaiting review in the Google Ad review center.

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