Publishers are only allowed to maintain one AdSense account under the same payee name. However, Google has provided some guidance below that may help you if you’re trying to submit multiple applications.

If you have Administrator access, you can invite a new Administrator, log in as the new Administrator and then remove your original Google Account login.

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You can change your email address/login by editing the Google Account you use to access AdSense. This is only available for non-Gmail addresses and affects all of the products that are linked to your Google Account.

After your AdSense account has been activated, you can start showing ads on additional sites. You can show ads on any site that you own that complies with AdSense Program policies. To show ads on a new site, first add the site to your sites list in AdSense.

Note: If you place your ad code on a site that’s not in your sites list, Adsense ads won’t appear on that site.

If you want to change the site where you currently show ads, make sure you add the new website to your sites list first before you place your ad code.

Both the Google and AdSense Mediapartners crawlers honor your robots.txt file. If your robot.txt file prohibits access to certain pages or directories, then they will not be crawled.

Note that if you’re serving ads on pages that are being roboted out with the line User-agent: *, then the AdSense crawler will still crawl these pages. To prevent the AdSense crawler from accessing your pages, you need to specify User-agent: Mediapartners-Google in your robots.txt file.

If your ad network already displays Google ads on your pages, you can still join AdSense and run ads on your site through Google program. However, as per Google valuable inventory policy, you may not place more ads than content on your page.

Keep in mind that it’s your responsibility to work out any contractual issues that may arise with your ad network as a result of serving Google ads directly.

If you are not yet 18, you may have a parent or guardian sign up for AdSense using their own Google Account. If their AdSense account is approved, Google will make all payments to the adult responsible for the site.

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Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited.

Encouraging clicks or views
To ensure a good experience for users and advertisers, publishers participating in the AdSense program may not:

  • Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior.
  • Encourage users to click the Google ads using phrases such as “click the ads”, “support us”, “visit these links” or other similar language.
  • Direct user attention to the ads using arrows or other graphical gimmicks.
  • Place misleading images alongside individual ads.
  • Place ads in a floating box script.
  • Format ads so that they become indistinguishable from other content on that page.
  • Format site content so that it is difficult to distinguish it from ads.
  • Place misleading labels above Google ad units. For instance, ads may be labelled “Sponsored Links” or “Advertisements”, but not “Favorite Sites” or “Today’s Top Offers”.

Content policies
Publishers may not place AdSense code on pages with content that violates any of Google content policies. Some examples include content that is adult, shocking, or advocates racial intolerance.

Pages with Google ads may not include:

  • Pornography, adult or mature content
  • Shocking content
  • Content that threatens or advocates for harm on oneself or others
  • Content that harasses, intimidates or bullies an individual or group of individuals
  • Content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization
  • Excessive profanity
  • Hacking/cracking content
  • Software or other content that violates the Unwanted Software Policy
  • Malware or adware
  • Illicit drugs and drug paraphernalia content
  • Content that promotes, sells, or advertises products obtained from endangered or threatened species.
  • Online sale of alcoholic beverages
  • Sales of tobacco or tobacco-related products
  • Sales of prescription drugs
  • Sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns)
  • Instructions on the enhancement or self-assembly of weapons (e.g., 3D printing of weapons, conversion kits, 80% finished parts)
  • Sales or distribution of coursework or student essays
  • Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
  • Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others
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Publishers are also not permitted to place AdSense code on pages with content primarily in an unsupported language.

If AdSense publishers choose to use ads.txt on their domains, those publishers must ensure that they are included as authorized sellers of that inventory.

AdSense publishers may not display Google ads on pages with content protected by copyright law unless they have the necessary legal rights to display that content. This includes pages that display copyrighted material, pages hosting copyrighted files, or pages that provide links driving traffic to pages that contain copyrighted material.

AdSense publishers may not display Google ads on webpages that offer for sale or promote the sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application.

Publishers are permitted to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers.

Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used.

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Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.

You must not pass any information to Google:

  • that Google could use or recognize as personally identifiable information; or
  • that permanently identifies a particular device (such as a mobile phone’s unique device identifier if such an identifier cannot be reset).

You must not use Google AdSense to facilitate the merging of personally identifiable information with information previously collected as non-personally identifiable information without robust notice of, and the user’s prior affirmative (i.e., opt-in) consent to, that merger.

You must disclose clearly any data collection, sharing and usage that takes place on any site, app or other property as a consequence of your use of any Google advertising service.

If you implement any Google advertising service on a site or section of a site that is covered by the Children’s Online Privacy Protection Act (COPPA), (a) you must notify Google of those sites or sections of sites covered by COPPA.

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