You can block specific Google Adsense ads from appearing on your pages. This is helpful when you don’t want to display particular ads – for example, you might want to block ads leading to competitors’ sites.

You can block ads that link (or click through) to specific URLs. This way, you can easily block all ads that are linked to your competitor at www.example.com. By entering a top-level domain such as www.example.com, you’ll also block all ads that link to subdirectories below that domain.

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You can block a maximum of 25,000 URLs.

Block at the site level

  • Sign in to your AdSense account.
  • Click Blocking controls.
  • Make sure “Content” is selected.
  • Under Content, click the site that you want to set the block on.
    If your site isn’t listed, you can add it.
  • On the Advertiser URLs page, enter the URLs that you want to block.
    You can separate multiple URLs with commas or hard returns.
  • Click Block URLs.
    Ads from blocked URLs should stop showing on your pages within 24 hours.

Block at the product level

  • Sign in to your AdSense account.
  • Click Blocking controls.
  • Click your product. For example, click Content for AdSense for content.
  • Click All sites.
  • On the Advertiser URLs page, enter URLs that you want to block.
    You can separate multiple URLs with commas or hard returns.
  • Click Block URLs.
    Ads from blocked URLs should stop showing on your pages within 24 hours.
Most Helpful:   Google Ads Not Showing On My Website

Remember, don’t click your own ads to determine their URLs – it’s against the programme policies. To view more details about your Adsense Google ads, you can use the Google Publisher Toolbar. The Toolbar lets you check the destination of ads on your pages without the risk of invalid clicks.

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