Google AdSense provides a way for website owners to earn money from their online content. AdSense works by matching text and display ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads the amount you earn will vary.
The AdSense Program differs in that it delivers ads served by Google Ads to your website. Google then pays you for the ads displayed on your site based on user clicks on ads or on ad impressions, depending on the type of ad. AdSense gives you instant and automatic access to a huge source of advertiser demand, which means competition for your ad spaces, more relevant ads, and ads for all your online content.
Getting Started With Adsense
You make your website ad spaces available by pasting ad code on your site, and choose where you want the ads to appear. Advertisers bid to show in your ad spaces in a real-time auction. The highest paying ad will show on your website. Google handle the process of billing all advertisers and networks for the ads on your site, to make sure you receive your payments.
For displaying ads with AdSense for content, publishers receive 68% of the revenue recognized by Google in connection with the service. For AdSense for search, publishers receive 51% of the revenue recognized by Google. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. Google don’t disclose the revenue share for other AdSense products; the revenue share varies for other products due to different costs of developing and supporting these products.
Participation in AdSense is free. Even better, Google will pay you for clicks or impressions on the Google ads you’ll display on your site.
Once you’re a part of Google AdSense, you can see your earnings at any time by signing in and viewing your reports. You’ll be able to see the total number of ad clicks, impressions, clickthrough rate, and your total earnings. This information will give you an idea of how well the program is performing for you and how much you can expect to earn over time in the program.
By displaying ads with AdSense for content, you can display ads that are paid when users click them or when users view them. All ads compete in an ad auction, and Google system automatically picks the advertisers who are willing to pay the most while ensuring a good user experience.
Not all ads are priced the same, so factors such as changing advertiser budgets, your specific content, and the ads your users choose to click will cause your earnings to vary even from day to day.
You can earn from AdSense in many different ways — by displaying ads on your webpages, by providing search to your users, and more. Using more AdSense products will increase your potential earnings.
With the vast number of advertisers competing to appear on AdSense sites, Google system ensures that you’re earning the most possible for every ad impression you receive.
The best way to find out how much you’ll earn is to sign up and start showing ads on your webpages. There’s no cost, no obligation, and getting started is quick and easy.
Cookies themselves contain no personally identifiable information. Depending on the publisher’s and the user’s settings, information associated with cookies used in advertising may be added to the user’s Google Account.
AdSense sends a cookie to the user’s browser after any impression, click, or other activity that results in a call to Google servers. If the browser accepts the cookie, the cookie is stored on the browser.
To appear on AdSense content pages, Google Ads advertisers bid on ads and compete in an auction to appear on your pages. When advertisers compete to appear on AdSense for content pages, they’re looking for business results from their clicks. These results differ from advertiser to advertiser, but could range from an online purchase to a newsletter sign-up. To ensure that advertisers are getting value from their bids on AdSense sites, Google determine how likely a click is to lead to a business result for an advertiser. If Google system determines that a click is less likely to lead to a business result, the advertiser’s maximum bid may be reduced.
Smart pricing allows advertisers to confidently bid the maximum amount they’re willing to pay for clicks on AdSense sites, which then grows the advertising pie for publishers.
Smart pricing and Smart Bidding are designed to help advertisers confidently bid the maximum they’re willing to pay for their ads, which will increase publisher revenue over time. If a click is determined to be less likely to lead to a business result like a purchase or a newsletter sign-up, an advertiser’s maximum bid may be reduced. When using Smart Bidding, if a click is determined to be more likely to lead to a business result, a higher bid may be set.
Smart pricing and Smart Bidding don’t impact the revenue share you’re paid; it affects the amount that advertisers bid to enter each ad auction.
You can opt out of showing ads that are based on users’ interests, demographics, and Google Account information. In turn, Google will not use visitation information from your site to help infer interests and demographics, and will not add visitation information from your site to users’ Google Accounts. However, you cannot opt out of showing ads to users based on their previous interactions with the advertiser, such as visits to an advertiser’s website, known as remarketing.
Keep in mind that by opting out, you might decrease the number of ads competing to appear on your site, which may decrease your potential earnings.
Ads you’ve blocked by category, by advertiser URL, or using the Ad review center will not appear to users through user-based advertising. This opt out only applies to Google AdSense for content.