Except for rewarded inventory, publishers may not ask others to click or view their ads or use deceptive implementation methods to obtain clicks or views. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.

To ensure a good experience for users and advertisers, publishers participating in the AdSense program may not:

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  • Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior.
  • Encourage users to click the Google ads using phrases such as “click the ads”, “support us”, “visit these links” or other similar language.
  • Direct user attention to the ads using arrows or other graphical gimmicks.
  • Place misleading images alongside individual ads.
  • Place ads in a floating box script.
  • Format ads so that they become indistinguishable from other content on that page.
  • Format site content so that it is difficult to distinguish it from ads.
  • Place misleading labels above Google ad units. For instance, ads may be labelled “Sponsored Links” or “Advertisements”, but not “Favorite Sites” or “Today’s Top Offers”.

Content policies
Publishers may not place AdSense code on pages with content that violates any of Google content policies. Some examples include content that is adult, shocking, or advocates racial intolerance.

Pages with Google ads may not include:

  • Adult themes in family content
  • Pornography, adult or mature content
  • Shocking content
  • Content that threatens or advocates for harm on oneself or others
  • Content that harasses, intimidates or bullies an individual or group of individuals
  • Content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization
  • Excessive profanity
  • Hacking/cracking content
  • Software or other content that violates the Unwanted Software Policy
  • Malware or adware
  • Illicit drugs and drug paraphernalia content
  • Content that promotes, sells, or advertises products obtained from endangered or threatened species.
  • Online sale of alcoholic beverages
  • Sales of tobacco or tobacco-related products
  • Sales of prescription drugs
  • Sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns)
    Instructions on the enhancement or self-assembly of weapons (e.g., 3D printing of weapons, conversion kits, 80% finished parts)
  • Sales or distribution of coursework or student essays
  • Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
  • Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others

Publishers are also not permitted to place AdSense code on pages with content primarily in an unsupported language.

Ad placement
Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used.

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Google ads, search boxes or search results may not be:

  • Integrated into a software application (does not apply to AdMob) of any kind, including toolbars.
  • Displayed in pop-ups or pop-unders, including where a page containing Google ads, search boxes, or search results is loaded in a pop-up or pop-under.
  • Placed inside emails, or on pages where email messages are the primary focus.
  • Placed on pages where dynamically-generated content (such as live chat, instant messaging, or auto-refreshing comments) is the primary focus of the page.
  • Obscured by elements on a page.
  • Underneath or adjacent to buttons or any other object such that the placement of the ad interferes with a user’s typical interaction with the app or ad.
  • Placed on any non-content-based page. (Does not apply to AdSense for search or mobile AdSense for search.)
  • Placed on pages published specifically for the purpose of showing ads.
  • Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks or other brand features.
  • Placed on, within or alongside other Google products or services in a manner that violates the policies of that product or service.
  • Placed on pages that frame content. Framing content is when a site or app displays someone’s else site within a frame or window without permission from the owners of that content.

AdSense publishers may not display Google ads on pages with content protected by copyright law unless they have the necessary legal rights to display that content. This includes pages that display copyrighted material, pages hosting copyrighted files, or pages that provide links driving traffic to pages that contain copyrighted material.

It is Google policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA). For AdSense publishers, if Google receives a notice or otherwise have reason to believe that your page is infringing, it may terminate your participation in the program.

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