How Google Adsense Targets the Ads by Keywords?
At this time, Google AdSense only targets ads based on overall site content, not keywords or categories. If you would like to display ads related to specific topics on your website, Google recommend including more text-based content about these topics, including complete sentences and paragraphs, to assist Google crawlers in gathering information about your pages and determining relevant ads to display. Please note that it may take up to 1 or 2 weeks before any changes you make have an effect on your ad targeting.

Do you guarantee to have relevant ads for my site?
Google doesn’t guarantee that it will always have relevant ads to display, because ad serving depends on a number of factors, including Google ability to crawl your site, your web page content and the availability of relevant Google ads. Similarly, if Google does not have ads for an AdSense for search query, or if the query will return non-family-safe ads, Google will not show any ads.

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If Google doesn’t have relevant ads for a given web page, or if Google hasn’t yet crawled your site, it will display no ads. Alternatively, you can set the backup ads of your choice to take their place.

What ads users from different locations see?
The AdSense programme uses geo-targeting to serve Google ads to your pages – ads are specific to a user’s region and language, based on their IP address. This means that the ads that are served to a user from Australia may be different from those that appear for a user from Canada. Geo-targeting makes the ads even more relevant for visitors to your site and also means that you may not see all the ads that can be served to your pages.

How does AdSense use cookies?
AdSense uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance and to avoid showing ads that the user has already seen. Cookies themselves contain no personally identifiable information. Depending on the publisher’s and the user’s settings, information associated with cookies used in advertising may be added to the user’s Google account.

AdSense sends a cookie to the user’s browser after any impression, click or other activity that results in a call to Google servers. If the browser accepts the cookie, the cookie is stored on the browser. Most commonly, AdSense sends a cookie to the browser when a user visits a page that shows Google ads. Pages with Google ads include ad tags that instruct browsers to request ad content from Google servers. When the server delivers the ad content, it also sends a cookie. But a page doesn’t have to show Google ads for this to happen; it just needs to include Google ad tags, which might load a click tracker or impression pixel instead.

Why content is critical to ad targeting?
You may already know that AdSense works by crawling your web pages for content, then delivering ads based on that content. This means that if your content is limited, Google crawler may have difficulty identifying the information on the page. As a result, you may see ads that are not directly relevant to your page.

A content-rich page = highly targeted ads. Highly targeted ads + interested users = healthy clickthrough & conversion rates. Healthy clickthrough & conversion rates = success!

Why does Google use an auction to determine the ads that appear on my pages?
As you may know, Google Ads advertisers on the Google Display Network submit a bid to show their ads on AdSense for content publisher sites. The ad auction is used to select the ads that will appear on your pages and determine how much you’ll earn from those ads. In a traditional auction, interested bidders state the maximum price that they’re willing to pay to buy a specific item. Similarly, Google ad auction allows advertisers to state the price that they’re willing to pay for clicks on ads or for impressions served on AdSense pages.

Because the ad auction ranks advertisers based on their bids and Quality Score, it creates a win-win-win situation: it assigns the ad unit to the advertisers who value it the most; the winning ads are therefore from the advertisers who are willing to pay the most; and the Quality Score-based approach ensures good user experience.

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How ads are targeted to your site?
Contextual targeting: Google technology uses such factors as keyword analysis, word frequency, font size and the overall link structure of the web in order to determine what a web page is about and precisely match Google ads to each page.

Placement targeting: With placement targeting, advertisers choose specific ad placements or subsections of publisher websites, on which to run their ads. Ads that are placement-targeted may not be precisely related to the content of a page, but are hand-picked by advertisers who’ve determined a match between what your users are interested in and what they have to offer.

Personalised targeting: Personalised advertising enables advertisers to reach users based on their interests, demographics (e.g. “sports enthusiasts”) and other criteria.

When am I paid?
The AdSense payment cycle is monthly. You accrue estimated earnings over the course of a month, and then at the beginning of the following month your earnings are finalised and posted to your balance on your ‘Transactions’ page. If your balance exceeds the payment threshold and you have no payment holds, you’ll be issued a payment between the 21st and the 26th of the month. Note that the exact time that you receive your payment will depend on your time zone, whether the 21st falls on a weekend or holiday and your chosen form of payment.

For example, let’s say that you accrue estimated earnings throughout the month of June. By 3 July, you’ll see your 1–30 June finalised total earnings credited to your ‘Transactions’ page. You’ll then be issued a payment for your June earnings and any other credits on your balance as one lump sum on or around 21 July.

Would an image of a girl in a bikini be considered adult content?
Images or video content containing lewd or provocative poses, or close-ups of breasts, bottoms or crotches are considered as sexually gratifying content as per Google policies. Therefore if the bikini pictures in question are lewd or suggestive in nature then they would be considered adult content.

All the content on my website is legitimate. Why does Google think that my website contains “adult content”?
AdSense is a family-safe network. Google policy regarding adult or mature content may include any material that is not appropriate for all audiences. While this obviously includes full nudity or sexual activity, it may also include textually explicit sexual content, image or video content containing lewd or provocative poses, strategically covered nudity, see-through or sheer clothing and close-ups of anatomy that would be inappropriate if shown nude. Additionally, topics such as sexual health and sex tips may be held to a higher standard of professionalism than content that isn’t bordering on mature.

Even if there’s no adult content hosted on your page, links to adult pages or displaying adult ads from a third party will also be considered as adult content. When in doubt about whether an image or text might be construed as adult content, Google general guideline is this: if you wouldn’t want a child to see the content, or if you would be embarrassed to view the page in front of colleagues, then it’s probably not family-safe and you shouldn’t place AdSense ad code on it.

Would it be a violation if a page simply contained a name and a link of an adult site?
Yes. Google doesn’t allow ads to be displayed on pages with links or ads that drive traffic to adult or mature content. This includes but is not limited to links to adult sites and displaying adult ads from a third-party network.

Does linking to copyright material also violate copyright policy?
Yes. Publishers should not place ads on content that they do not have permission to monetise or distribute. In addition, pages do not have to host the content themselves, it’s enough to link to sources that clearly infringe Google copyrighted material policy.

Is it OK to put AdSense ad code on a page that contains videos from other video hosting sites?
There are two policies that you need to consider if you wish to do this. Firstly, you need to consider whether you might be breaking copyright by distributing these videos and monetising them. Remember that you can only monetise content that you own or have permission to do so. Secondly, you need to consider the value that you’re providing to users. It’s important for a page displaying AdSense ads to offer significant value to the user by providing unique and relevant content, and not to place ads on pages with little to no original content.

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If I created my site by using a default template provided by a blog hosting site would this then be considered as a template site?
Simply using a free host template would not be enough alone to be considered a violation. Google would look at the quality and uniqueness of the content that you’re providing on that template. Your site should offer significant value to the user by providing useful and information-rich content. If you create lots of similar sites with similar or duplicate content, then Google will consider them as template sites.

Am I responsible for user-generated content? Are there any tips for monitoring user-generated content?
Yes, publishers are responsible for all the content on which they’ve placed their ad code, regardless of whether they own or have produced the content. If there’s a lot of user-generated content on your page(s), Google suggests that you take some measures to avoid displaying ads on the pages with violating content.

For example, you can set filters to avoid ads showing on pages with adult content. You can also check your page(s) regularly with Google site search to remove the violating content.

Is it a violation if my ads display above the fold?
Displaying ads above the fold is not a violation as long as there is enough content above the fold for the users to read. Google doesn’t allow page layouts that push all content below the fold so that the only visible content is ads. Implementations like this make it hard for users to distinguish between content and Google ads.

When blending ads to look compatible with my site, how do I make sure that the ads don’t mimic the format of the content without having gaudy ads?
When you implement ads, please always think about your users and consider whether if you were a user coming to the page for the first time, would you be able to distinguish the ads from content. You can choose the appropriate ad size, colour and background to match the design of your page, but never try to format the ads in such a way that makes them indistinguishable from the other content on the page where they appear. And please always keep a proper distance between ads and content to avoid accruing accidental clicks.

I sometimes see ads that are fixed on the left or right side while scrolling down. Are they a policy violation?
These ads are referred to as “sticky ads” and they are restricted to approved publishers. Google will take action when it comes across this kind of implementation if it was not properly approved.

What labels are allowed above ads?
Google deosn’t allow publishers to mislead users in any way. The only labels that Google allows to be put above ads are “sponsored links” or “advertisements”.

Could I put ads under a “download” link or button?
Putting ads around a “download” button may mislead users into thinking that the ads are the download links. So please always keep your ads far away from “download” links and make “download” buttons readily seen.

Why were my earnings deducted?
Your earnings were deducted either for invalid click activity or for activity that was not in compliance with Google policies. Google periodically reviews publisher accounts for such activity. When Google finds such activity in your account, it adjusts your earnings and reimburse the advertisers who paid for these clicks.

I’d like to appeal the deduction. Can I do so?
Unfortunately you can’t appeal the deduction. Please be assured that Google has applied due diligence in reviewing the traffic in your account. As mentioned, a deduction is issued only when Google finds invalid clicks in your account or when it finds activity that’s not in compliance with Google policy.

I noticed that my finalised earnings are different from my estimated earnings. Why would I receive an additional deduction?
The estimated earnings that you see in your account give you a close estimate of recent account activity as and when traffic is accrued in your account. The finalised earnings, on the other hand, include all revenue that you’ll be paid for validated clicks and impressions. On some occasions, Google may notice that activity you’ve already been paid for is invalid or not in compliance with Google policy. In such cases, Google posts an adjustment to your account in the form of a deduction.

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I removed the violation from the example page that you sent to me in the site-disabling notification email. Why was ad serving still disabled to my site?
It’s likely that while you removed the violation from the example page that Google provided, similar violations are still existent throughout your site. Note that the URL Google provides in the notification email is just an example and the same violations may exist on other pages of this site. Google recommends that you take the time to review the rest of your site to ensure that it’s in compliance with Google policies. After you fix all the violations on your site, you can request a review via the Policy centre in your AdSense account or the Help Centre.

How do I contact the AdSense team if I receive a policy notification?
You don’t need to contact Google if you’ve received a warning. You should take action on the warning ensuring that you remove all the violations throughout your site. If ads have been disabled on your page or site then you can contact Google through a review request form. Before you contact Google, please fix the problem first. Google strongly recommends that you read the related policies in Google Help Centre to help you understand the current violation.

My page or site was found to be non-compliant to policy but I can see multiple other sites doing the same thing, why aren’t they being actioned?
Google strives to maintain the quality and reputation of AdSense by holding all of Google publishers to Google programme policies. Google appreciates your help in upholding these standards. If you find any page or site that may contain the policy violations, please report it to Google by clicking the “Ads by Google” or “Ad choice” label on the ads. Google specialists will review it and take action accordingly.

My account was disabled and my appeal was denied. Is there any way I can start again?
As you may know, Google takes issues regarding programme policy compliance very seriously. Google programme policies are in place to help ensure a positive experience for Google publishers, their page visitors and Google advertisers. As such, Google decisions are usually final.

If you feel that this decision was made in error, and if you can maintain in good faith that the policy violations accrued were not due to the actions or negligence of you or those for whom you are responsible, you may appeal against the disabling of your account. To do so, please contact Google only through Google Policy violation appeal – account disabled form.

Google will review your request as soon as one of Google specialists is available. However, please keep in mind that Google reserves the right to disable an account for violations of programme policies, and there is no guarantee that your account will be reinstated. Please note that you may submit only one appeal for your account. Any additional submissions will not be reviewed.

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