When you sign up for AdSense, Google will ask you to enter the URL of your website. A URL channel is a customised reporting option that lets you track the performance of a specific page or domain. You can define URL channels on your Ads page.

To successfully create your AdSense account, the website/blog URL that you provide must:

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  • be a site that you own
  • not have a path (e.g. yoursite .com/path) or subdomain (e.g. subdomain.yoursite.com)
  • not contain any parameters (e.g. yoursite.com/?q=target)

For example, let’s say that you’re the owner of yoursite.com. On the Google AdSense sign-up page, you’d enter yoursite.com in the ‘URL of your site’ field.

Blogger and YouTube URLs
If you enter the URL of your Blogger blog (e.g. yoursite.blogspot.com) or YouTube channel (e.g. youtube.com/channel/example) when you sign up, Google will direct you to continue in your Blogger or YouTube account. These products follow a different account creation process.

Examples of valid and invalid URLs

Example valid URLs

  • yoursite.com
  • www. yoursite.com

Example invalid URLs

  • yoursite.com/page.html
  • yoursite.com/directory
  • yoursite.com/?q=target
  • subdomain.yoursite.com
  • subdomain.yoursite.com/directory
  • subdomain.yoursite.com/page.html
  • subdomain.yoursite.com/?q=target

Note: The number of accounts that can use the same domain to sign up for AdSense is limited. If there are already ads from a different Google AdSense account being served on your sign-up domain, you’ll need to use a different domain to sign up for your new Google ads AdSense account.

View Reports for Google Adsense URL Channels

Once you’ve created a Google Adsense URL channel to track the performance of a specific page or domain, it’s important to know how to view a URL channel report.

  • Sign in to your AdSense account.
  • Click Reports.
  • In the sidebar under ‘All reports’, click URL channels.
  • Click a URL channel in the table to view more detailed statistics.
  • You can also add dimensions to segment your channel data. Dimensions are categories by which you can break down, filter and sort performance data. For example, date, ad unit and country are examples of dimensions. You can add multiple dimensions to your reports to further refine your statistics. For example, imagine that you want to know how much revenue you’re earning from placement targeting broken out by text, image and other rich media ads. To see the data in this way, choose the Targeting types report and, in the table, click on Placement. Then, click on + add and pick Ad types from the drop-down list. Be aware that not all combinations of dimensions are available in all reports and some dimensions are mutually incompatible. The order of dimensions in the report depends on the order that you add them; you have the flexibility to add, change or remove dimensions.

Add a dimension

  • Sign in to your AdSense account.
  • Create a report (or edit one).
  • Click on + add and choose a dimension from the drop-down list. The selected dimension is added to the table, so that you now see two dimensions. Unavailable dimensions appear greyed out in the interface.
  • To add another dimension, click on + add and select again.

Note: You can also combine the Google Adsense URL channels report with the countries dimension. Data is available for this combination from 9 March 2013 onwards.

Remove, Deactivate and Activate Channels

You can remove, deactivate or reactivate custom channels and URL channels.

Remove a channel
Removing a channel deletes it from performance reports.

  • Visit the custom or URL channel page.
  • Select the tick box next to the channel that you want to remove.
  • Click the Actions drop-down and select Remove.

Deactivate a channel
When you deactivate a channel, Google system stops collecting data on it, but it’s saved in your Reports page. You can always activate it again if you want to begin collecting data on it.

  • Visit the custom or URL channel page.
  • Select the tick box next to the channel that you want to deactivate.
  • Click the Actions drop-down and select Deactivate.

Activate a channel
When you activate a deactivated channel, Google system begins collecting data on it again.

  • Visit the custom or URL channel page.
  • Select the Show: deactivated tick box.
  • Select the tick box next to the channel that you want to activate.
  • Click the Actions drop-down and select Activate.

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