In order to ensure a good experience for users and advertisers, publishers participating in the AdSense program are required to adhere to the Google Adsense Webmaster Guidelines.
These guidelines provide many tips for creating websites that help Google find, index, and rank your site. In general, following these tips will help you to provide a positive experience for your users.
Here are some of the highlighted and important information:
- Make sure your site adds value. Publishers are not allowed to create multiple pages, sub-domains, or domains with substantially duplicate content.
- Publishers must provide unique and relevant content that gives users a reason to visit their site first.
- Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content. Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination. Here are some examples of doorways: Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page. Pages generated to funnel visitors into the actual usable or relevant portion of your site(s). Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy
Please keep in mind that participation in Google ads AdSense doesn’t affect a site’s rank in Google search results and won’t queue its webpages for crawling by Google main index bots.
Websites that don’t meet these guidelines may be removed from the search index and have AdSense ads disabled. If this has happened to one of your sites, you can modify your site so that it does comply with the guidelines and then submit your site for reconsideration.