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Getting Started With Adsense
Looking to earn extra revenue from your website with Google AdSense? These guides are designed to get you up to speed quickly, so you can start earning by showing relevant and engaging ads alongside your online content. Just pick the path that’s right for you to get started! With Google ads AdSense, you can earn money from your online content.
Google Ads Adsense Benefits
Millions of advertisers compete for ad space. That means more money, more relevant Adsense Google ads and more ad spaces filled. Choose where ads appear and change the look and feel of text ads to match your site. You can even control the categories of ads you allow. Mobile is built into AdSense. Responsive ad units automatically adapt to different screen sizes so that you can create a great user experience and continue to earn revenue when people view your site on a smartphone or tablet. Performance metrics help you see where the right tweaks can increase profits. You can also get your stats on the go with the AdSense mobile app.
Quickly create, run and analyse A/B experiments without changing your code. AdSense Experiments lets you compare one of your ad settings against a variation to see which performs better. View up-to-date information about your AdSense account while browsing in Chrome. Get a snapshot of your earnings and site performance right from the toolbar, as well as ad overlays that offer in-page reporting and blocking controls. Ads are reviewed to ensure that they’re high quality and relevant to your content or audience, even when viewed on smartphones and tablets. The result? You can earn more from them.
Note: If you’re using Gmail or any other Google service, you already have Google Adsense account. If not, just click to sign up and Google will help you create your new account. It gets you into AdSense and everything Google.
How Google Ads AdSense Works
Google Adsense works by matching text and display ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads the amount you earn will vary.
Here’s how AdSense works in three steps:
- You make your website ad spaces available by pasting Adsense ad code on your site, and choose where you want the ads to appear.
- Advertisers bid to show in your ad spaces in a real-time auction. The highest paying ad will show on your site.
- Google handle the process of billing all advertisers and networks for the ads on your site, to make sure you receive your payments.
The Difference Between Google Ads and AdSense
- The Google Ads program enables you to create advertisements which will appear on relevant Google search results pages and Google network of partner sites. To learn more about Google Ads and begin advertising immediately, please visit www.ads.google.com.
- The Google AdSense program differs in that it delivers Google Ads ads to individuals’ websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ad.
Set Up Google Adsense Account
To participate in the AdSense Program and to get your Google Adsense account approved, you need to meet Google eligibility requirements. Here are some things to check before you sign up for an AdSense account:
- Do you have your own content created from scratch?
This can include your site, blog, or other original content. Also, it’s important that you can access the HTML source code of the site you submit for AdSense.
- Does your content comply with the AdSense Program policies?
Make sure that your site complies with Google Program policies before you sign up. Keep in mind that Google may change its policies at any time, and per Google Terms and Conditions, it’s your responsibility to keep up-to-date with them.
- Are you at least 18 years old?
As noted in Google Terms and Conditions, Google can only accept applications from applicants who are over 18 years old. If you’re under 18, you may have a parent or guardian sign up for AdSense using their own Google Account. If their AdSense account is approved, all payments will be made to the adult responsible for the site.
- If you use a Blogger, YouTube or another host partner
If you use a product like Blogger or YouTube (or another AdSense host partner), you can sign up for a hosted AdSense account. Note that to be eligible, you must meet certain eligibility requirements. When your blog or channel becomes eligible for monetization via AdSense, you can set up your AdSense account and link these products.
Reasons Your Website Might Not Be a Good Fit For Google AdSense
Google system has filters in place to keep advertisers’ ads from displaying on pages that could be interpreted as negative, non-family safe or potentially offensive. If a site falls into one of these categories or Google system detects any other reason an advertiser might not want their ads on a website, Google system may classify that site’s content as sensitive.
If this happens to your site, Google system will try to display appropriate ads for your page. For example, a news article related to a car accident might display ads related to driving safety instead of ads related to car sales. However, if it’s determined that Google system can’t display ads which are appropriate for a site’s sensitive content, then ad serving may be disabled.
Google Adsense Prohibited Content
- Adult content
- Adult themes in family content
- Dangerous or derogatory content
- Recreational drugs and drug-related content
- Alcohol-related content
- Tobacco-related content
- Gambling and games-related content
- Healthcare-related content
- Hacking and cracking content
- Pages that offer compensation programs
- Misrepresentative content
- Shocking content
- Weapon-related content
- Content that enables dishonest behavior
- Illegal content
Google Adsense Ad Sizes
Here are the top performing Google ad Adsense sizes:
As a rule of thumb, wider Google Adsense ad sizes tend to outperform their taller counterparts, due to their reader-friendly format. Readers absorb information in “thought units”, several words at a time. Wider sizes let them comfortably read more text at a glance without having to skip a line and return to the left margin every few words, as they’d have to with a narrower ad.
300×250 Google Adsense Ad Sizes
Also known as a “medium rectangle”. 300×250 tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled. Performs well when embedded within text content or at the end of articles.
336×280 Google Adsense Ad Sizes
Also known as a “large rectangle”. 336×280 tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled. Performs well when embedded within text content or at the end of articles.
728×90 Google Adsense Ad Sizes
Also known as a “leaderboard”. 728×90 tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled. Performs well if placed above main content, and on forum sites.
300X600 Google Adsense Ad Sizes
Sometimes referred to as a “half page”. This 300×600 Adsense ad format provides a larger space for advertisers to get their message across and can offer users rich engagement. The 300×600 is one of the fastest growing sizes by impressions and is indicative of a trend where publishers are offering more visually impactful ad sizes that are preferred by brand advertisers.
320×100 Google Adsense Ad Sizes
Also known as the “large mobile banner”. 320×100 can be used an an alternative to the 320×50 and the 300×250. These ads offer advertisers twice the height of Google standard “mobile leaderboard”.
Google Adsense Auto Ads
Auto ads are a family of ad formats that offer a simple and innovative way for you to monetize your content. With Auto ads, you place the same piece of ad code once on each page. After you’ve added the code, Google automatically shows ads at optimal times when they’re likely to perform well for you and provide a good experience for your users.
Auto ads let you focus on creating great content. Auto ads automatically place and optimize your ads for you so you don’t have to spend time doing it yourself. They potentially increase your revenue. Auto ads analyze your pages and find new places to show ads based on your layout, content, and existing Google ads. They’re easy to use. You place the same piece of code just once on each page that you want to show Auto ads. Google takes care of the rest.
Auto ads work equally well on sites that don’t have ads and on those already showing ads. If you already have ad units on your page, Auto ads will detect them and only place ads where there’s available space. So there’s no need to remove your existing ad units if you don’t want to. If you don’t have any ad units on your page, Auto ads will find all potential placements and use them to monetize your page.
How Much Will I Earn With Adsense?
There’s no precise answer, because your earnings will depend on a number of factors.
- The type of ads appearing on your pages: By displaying ads with AdSense for content, you can display ads that are paid when users click them or when users view them. All ads compete in an ad auction, and Google system automatically picks the advertisers who are willing to pay the most while ensuring a good user experience.
- The pricing of ads appearing on your pages: Not all ads are priced the same, so factors such as changing advertiser budgets, your specific content, and the ads your users choose to click will cause your earnings to vary even from day to day.
- How many AdSense products you use: You can earn from AdSense in many different ways — by displaying ads on your webpages, by providing search to your users, and more. Using more AdSense products will increase your potential earnings.
- The best way to find out how much you’ll earn is to sign up and start showing ads on your webpages. There’s no cost, no obligation, and getting started is quick and easy.
For displaying ads with AdSense for content, publishers receive 68% of the revenue recognized by Google in connection with the service. For AdSense for search, publishers receive 51% of the revenue recognized by Google. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. Google doesn’t disclose the revenue share for other AdSense products; the revenue share varies for other products due to different costs of developing and supporting these products.
Google revenue share is extremely competitive. However, revenue shares alone can be misleading, so we encourage you to focus on the total revenue generated for your site. For example, if Google’s auction of ad inventory on your site generates $100, with Google 68% revenue share you’d receive $68 through AdSense. Another ad network might offer an 80% revenue share, but only collect $50 from advertisers, so you’d receive $40. With the vast number of advertisers competing to appear on AdSense sites, Google system ensures that you’re earning the most possible for every ad impression you receive.
Tools to Measure the Cost Per Click of Different Niches
There are a few different tools that you can use to measure the cost per click of different niches. Some include:
Customize the Way Your Adsense Ads Look
Google ads Adsense lets you select the ad colors, types, and sizes that best fit your site.
Adsense Ad colors
Select from Google list of pre-defined ad styles or create your own. Custom ad styles let you make sure that the ad text, background, and border colors complement your website. You can create as many custom ad styles as you want. Google also provide detailed suggestions for choosing ad styles that will be most effective for your site.
Google Adsense Ad types
Text ads, display ads, and rich media ads are examples of ad types that may appear on your page. You can choose what ad type you’d like to display when creating or editing an ad unit and also set default ad type preferences for your account.
Most Successful Google Ad Adsense Styles
Choosing the right ad styles can mean the difference between ads your users will notice — and click — and ads they’ll skip right over. We’ve outlined a few strategies below that are designed to decrease ad blindness, the tendency for users to ignore anything that’s separate from the main content of your site. By making these changes, you’ll be making your ads more visible to users.
- To blend, make the background and borders of your ads the same color as the background of your page where the ad is placed. If your site has a white background and you don’t want to spend a lot of time choosing ad colors, we recommend using Google pre-designed Google default ad style.
- To complement, use colors that already exist on your site, but don’t match the background and borders exactly where the ads are placed.
- To contrast, choose colors that stand out against the background of your site. Contrasting is recommended only for sites with dark background, so we suggest using an ad style with white background, white borders, and blue titles.
Note: For most color techniques, we recommend using colors for your ad text and links that already exist on your site. For example, if the links on your site are all green and your text is black, use green links and black text in your ads as well. Since most users are accustomed to seeing blue links, you might also try using blue. In general, use common sense when choosing your ad styles. If your site’s main colors are pastels, don’t design ads that are all primary colors. Users won’t click on ads that are visually offensive.
Google Adsense Frequently Asked Questions
To help you learn more about how AdSense works, we’ve put together these FAQs from Google publishers:
What is Google AdSense?
AdSense is a free, simple way to earn money by displaying targeted ads next to your online content. With Google AdSense, you can show relevant and engaging ads to your site visitors and even customize the look and feel of ads to match your website.
How does AdSense differ from other ad networks?
The AdSense Program differs in that it delivers ads served by Google Ads to your site. Google then pays you for the ads displayed on your site based on user clicks on ads or on ad impressions, depending on the type of ad. AdSense gives you instant and automatic access to a huge source of advertiser demand, which means competition for your ad spaces, more relevant ads, and ads for all your online content.
Do I have to choose which ads to show on my site?
No. AdSense automatically serves ads on your site that are targeted to your content or audience.
Who decides which ads to show on my site?
AdSense uses an ad auction to automatically select the ads that will appear on your pages. The highest paying ads will show on your site.
Can I choose the design of the ads on my site?
Yes. You can choose from a variety of ad sizes and formats and customize the way your ads look to fit with your website.
Can I see the ads on my site?
Yes, when you’ve got your ads up and running, you’ll be able to see them on your site. An important thing to remember though, is not to click on your own ads. Clicking your own ads for any reason is not permitted by the AdSense Program policies.
If I see an ad on my site that I don’t like, can I remove it?
Yes. The Blocking controls page in your AdSense account lets you review individual ads and choose whether to let them show on your pages.
Do I have to pay to use Adsense?
No, participation in AdSense is free. Even better, Google will pay you for clicks, impressions, and other interactions with the Google ads you’ll display on your site.
Does AdSense have policies for participation that I must adhere to?
Publishers who choose to use the Google AdSense service are required to adhere to the Program policies. If you fail to comply with these policies, Google may disable your AdSense account. In many cases Google prefers to work with publishers to achieve policy compliance; however, Google reserves the right to not display ads that violate these policies, to disable ad serving on pages that violate these policies, to withhold payment, or to close offending accounts.
Please note that Google may change its policies at any time, and pursuant to Google Terms and Conditions, it is your responsibility to keep up to date with and adhere to the Program policies.
How Do You Enforce the Program Policies?
Google actively monitor AdSense publishers to check for continued compliance with Google Program policies. If Google finds publishers that do not comply with Google policies or Terms and Conditions, Google may suspend or terminate the account.
Apply for Adsense Account
With Google ads Adsense, you can earn money from your online content. Apply for Adsense account now. To create your AdSense account, follow these steps:
- Visit https://www.google.com/adsense/start.
- Click Sign up now.
- Enter the URL of the site that you want to show ads on.
Blogger, YouTube, or other host partner
If your site is on one of Google host partner sites (like Blogger or YouTube, among many others), you can complete these steps through your account there by clicking Continue in… after you enter your URL. Google will be able to set you up faster that way as host partner sites follow a different account creation process.
- Enter your email address.
- Choose whether you’d like AdSense to send you customized help and performance suggestions.
Google recommends that you choose Yes so it can help you get more out of AdSense. You can change your contact settings later.
- Click Save and continue.
- Sign in to your Google Account.
- Select your country or territory.
- Review and accept the AdSense Terms and Conditions.
- Click Create account.
You’re now signed in to your new AdSense account.
What to do next
You might notice that some of the options in your new AdSense account are grayed out. That’s because there are a few tasks that you need to complete before Google can fully activate your account.
How to Activate Google Adsense Account
After you create your AdSense account, you need to activate it so you can shows ads on your site and earn money.
Your Adsense homepage has a list of tasks to complete before Google can activate your account:
- Connect your site to AdSense
- Enter your payment address details
- Verify your phone number (Not required in all countries.)
- After you complete each task, click Done or Submit.
Upon completion, Google reviews your entire site to check it complies with the AdSense Program policies and email you when your account is fully activated. This process usually takes less than a day but can take longer. Then you can set up ads on your site and start earning money.
Google Adsense Account Activation Tips
- Your site must be live and contain enough content for Google specialists to evaluate. If your site is under construction, doesn’t load, or is difficult to navigate, Google can’t activate your account.
- Make sure you provided the correct URL when you created your AdSense account.
- Review your site to make sure it complies with Google policies.
Connecting Your Site
- Copy the code exactly as it appears on your AdSense homepage.
- On the site you used to create your AdSense account, paste the code between the <head> and </head> tags of a page that has content and regular traffic.
Targeting Adsense Google Ads By Keywords
At this time, AdSense only targets ads based on overall site content, not keywords or categories. If you would like to display ads related to specific topics on your website, Google recommends including more text-based content about these topics, including complete sentences and paragraphs, to assist Google crawlers in gathering information about your pages and determining relevant ads to display. Please note that it may take up to 1 or 2 weeks before any changes you make have an effect on your ad targeting.
How to Increase Google AdSense Earnings
For starters, your site could be initially approved by Google AdSense, but later reviewed for quality assurance. In other words, you can’t fill your site with low-quality content to get 100 pages indexed and monetized. Instead, find something you are passionate about and find other people who are passionate about the same thing. Then work together with them to create the kind of content that other people who are passionate about that topic would want to read.
Visitors to your website might not click on your AdSense ads right away, and if they leave after looking at just one page, you’ve likely lost them and their potential AdSense earnings forever. That is why you need to create a site that is sticky. What this means is you need to make sure that every visitor that comes to your site wants to dig deeper and deeper into the site. There are several ways to do this. For starters, have clear navigation at the top of your site so that visitors can find the best parts.
Next, make sure that every piece of content links to more pieces of content. That way, if your visitor isn’t enjoying the page they landed upon, they might see a link to another topic they would be interested in instead. Finally, have more content links in the sidebar. Let your visitors know what your most popular content is, what your most shared content is, and what your most commented upon content is. Visitors will be curious why those particular pieces of content are so popular, and that will keep them on your site even longer. And the more times your pages get loaded, the more ads they will see, leading to more potential Google AdSense earnings.
Don’t let your visitors forget about your site. Your header, sidebar, end of content, and footer are the perfect places to include multiple channels that visitors can connect with you so they can follow you. You should include options such as email opt-ins and social networks. That way, each time you produce or promote a piece of content, you can remind your visitor about your site and hopefully get them back to potentially click on more of your AdSense ads.
One thing that hurts many site owners is user experience. You may have the greatest content and the best ad placement possible, but if your site doesn’t load on mobile devices or loads slowly, you could lose a lot of your visitors long before they get the chance to consume your content or click on your ads. That’s why it’s essential that you do a couple of things for your site. First, run some simple tests using Test My Site with Google to make sure your site works well for mobile users and loads quickly. If your site has any issues, both of these tools will point them out to you so you can fix them.
Second, sign up for Google Analytics and Google Search Console if you haven’t already. Google Analytics will allow you to keep an eye on your traffic levels, so if you see a drop, you can look into it right away. Google Search Console has a wide array of tools that will help you find out if your website has any performance issues or other errors that could be causing your visitors problems. The best part of all of the above-mentioned tools: they are all free (some with premium options) to improve your site’s user experience!
- Enter your full name exactly as it appears on your banking information.
- Provide the full postal address of your bank account, including the zip code, so you can get paid.
- Provide a valid phone number.
If Google Can’t Activate Your Account
If Google can’t activate your account, it will send an email to explain why and what steps you can take to address the issues.
Remove a User From Your Adsense Ads Google Account
To revoke access to your Google Adsense ads account for certain users:
- Sign in to your AdSense account.
- Click Account.
- Click Access and authorization, then click User management.
- Click the x button next to the user you want to remove. The user will receive a notification email and their details will be removed from the list.
Note: When you remove a user or Administrator from your account, they’ll no longer be able to sign in to your AdSense account. However, if you add them back as an Administrator or standard user, then they will be able to access your account again.