You are here at the best practices on AdSense optimizations. The Optimization page provides you with tailored recommendations that could improve performance. On your Optimization page you’ll find the following pages:
- Opportunities — explore customized recommendations that could boost your income.
- Experiments — create, run and analyze A/B experiments directly from your AdSense account.
Google Adsense Optimization best practices
Blend, complement, and contrast
Choosing the right Google Adsense ad styles can mean the difference between ads your users will notice and click and ads they’ll skip right over. To blend, make the background and borders of your Adsense ads the same color as the background of your page where the ad is placed. For example, if your site has a white background and you don’t want to spend a lot of time choosing Adsense ad colors, we recommend using Google pre-designed Google default Adsense ad style.
To complement, use colors that already exist on your site, but don’t match the background and borders exactly where the Google ads Adsense are placed. To contrast, choose colors that stand out against the background of your site. Contrasting is recommended only for sites with dark background, so we suggest using an ad style with white background, white borders, and blue titles. By making these changes, you’ll be making your ads more visible to users.
For most color techniques, we recommend using colors for your Google Adsense ad text and links that already exist on your site.
For example, if the links on your site are all green and your text is black, use green links and black text in your ads as well. Since most users are accustomed to seeing blue links, you might also try using blue. In general, use common sense when choosing your Google Adsense ad styles. If your site’s main colors are pastels, don’t design ads that are all primary colors. Users won’t click on ads that are visually offensive.
Use these techniques to design ad styles that will be successful for your site.
Maximize Google Adsense ad space with multiple ad units
Multiple Adsense ad units can help optimize your performance by leveraging Google large inventory of ads.
Provided you don’t place more ads than content on your pages, you can put a combination of ad units, link units and/or search boxes on each page of your site. Remember that the best way to measure the effect of multiple ad units is to examine the impact on your overall earnings.
Most popular ad sizes
As a rule of thumb, wider ad sizes tend to outperform their taller counterparts, due to their reader-friendly format. Readers absorb information in “thought units,” several words at a time.
Note: Wider Google Adsense ad sizes let your site readers comfortably read more text at a glance without having to skip a line and return to the left margin every few words, as they’d have to with a narrower ad. Google ads Adsense most optimal sizes are 720×90, 336×280, 160×600, and the 320×100 mobile banner.
If positioned well, wide ad sizes can increase your earnings significantly. The Google Adsense ad sizes we have found to be the most effective are the:
- 336×280 large rectangle
- 300×250 medium rectangle
- 728×90 leaderboard
- 300×600 half page
- On mobile the 320×100 large mobile banner
Keep in mind that while these ad sizes typically perform well, you should use the size that best complements your pages. It’s better to add one recommended ad unit than two smaller ad units next to each other.
Make sure your site content flows
The layout of your site is critical and ads play a part in how it’s structured. Think of your users and put ads below the header and in viewability. Organize your site’s content and make your site easy to navigate.
Here are a few questions to ask yourself when considering where to position your Google Adsense ads:
What is the user trying to accomplish by visiting my site? What do they do when viewing a particular page? Where is their attention likely to be focused? How can I integrate ads into this area without getting in the users’ way? How can I keep the page looking clean, uncluttered and inviting?
Think like a user, and you may see your page (and your ad placement) in a whole new way. If users can easily find what they’re looking for, they’ll come back to your site. Place your ads near the content your users are interested in, and make sure your users can easily find what they’re looking for.
Note: If your site offers downloads, make sure the download links are above the fold and easy to find.
Lift the CPC
Display ads compete in the same auction for your ad space that text ads do. So, choosing to show both text and display ads increases the competition for Adsense Google ads to appear on your site, and may help you earn more. If both work for you, opt in your ad units.