Choosing the right Google Adsense ad styles can mean the difference between ads your users will notice — and click — and ads they’ll skip right over. We have outlined a few strategies below that are designed to decrease Adsense ad blindness, the tendency for users to ignore anything that’s separate from the main content of your site. By making these changes, you’ll be making your Adsense Google ads more visible to users.

Blend, complement and contrast
Let’s briefly define the three techniques you can use to design Adsense ad styles that will be successful for your site:

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  • To blend, make the background and borders of your Adsense Google ads the same color as the background of your page where the ad is placed. If your site has a white background and you don’t want to spend a lot of time choosing ad colors, Google recommends using its pre-designed Google default ad style.
  • To complement, use colors that already exist on your site, but don’t match the background and borders exactly where the ads are placed.
  • To contrast, choose colors that stand out against the background of your site. Contrasting is recommended only for sites with dark background, so Google suggests using an ad style with white background, white borders, and blue titles.

For most color techniques, Google recommends using colors for your ad text and links that already exist on your site. For example, if the links on your site are all green and your text is black, use green links and black text in your ads as well. Since most users are accustomed to seeing blue links, you might also try using blue.

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In general, use common sense when choosing your ad styles. If your site’s main colors are pastels, don’t design ads that are all primary colors. Users won’t click on ads that are visually offensive.

The color strategy you should use on your site varies depending on the ad placement and the color of the background where the Adsense Google ads are placed. Review the solutions below for a quick reference about which strategies will work well on your site:

Light background behind Adsense Google ads
Ads within content: Blend
Ads adjacent to content: Light background behind ads

Dark background behind Adsense Google ads
Ads within content: Blend, complement, or contrast
Ads adjacent to content: Contrast or complement

Repeat visitors and sites with busy content
Even if your ads are designed perfectly, the techniques above might not work for a couple reasons:

  • Does your site have mainly repeat visitors?
    If your visitors come back day after day, they’ll likely become blinded to the position of the ads over time, regardless of the ad colors. Try customizing the way your ad looks or occasionally switching the location of your ads on the page.
  • Does your site have a lot of ads and busy content?
    If your site is filled with ads or packed with loads of competing content, chances are that you’ll need to use more visually arresting colors to make your ads catch a user’s eye. If the techniques above aren’t getting results for you, try using more prominent ad styles
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Note: Tip for making your ads visible: open your page and give it a quick glance, putting yourself in the mindset of a regular user. Do the Adsense Google ads draw your attention, without being garish?

Would you be likely to notice and read them, or do your eyes glide right past them? Try to find a balance between ads that overwhelm your content and ads that your users won’t even see.

Customize the way your Google ads Adsense look
AdSense lets you select the ad colors, types, and sizes that best fit your site.

Adsense Ad colors
Select from Google list of pre-defined ad styles or create your own. Custom ad styles let you make sure that the ad text, background, and border colors complement your website. You can create as many custom ad styles as you want.

Adsense Ad types
Text ads, display ads, and rich media ads are examples of ad types that may appear on your page. You can choose what ad type you’d like to display when creating or editing an ad unit and also set default ad type preferences for your account.

Adsense Ad sizes
You can choose from multiple ad sizes designed to suit a wide variety of page designs.

Find out how to enable or disable display ads
Follow these steps to enable or disable display ads for your ad unit:

  • Sign in to your AdSense account.
  • Click Ads.
  • Click Ad units.
  • Choose your ad type below:
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For new ad units:

  • Click +New ad unit.
  • From the Ad type drop-down, select your preference for this ad unit: “Text ads only,” “Text & display ads” or “Display ads only.”
  • Customize your ad unit, click Save and get code, and add the code to your pages.

For existing ad units:

  • Check the box associated with the ad unit in the list.
  • From the Actions drop-down, choose Edit ad type.
  • Set your preference for this ad unit: “Text & display ads,” “Text ads only” or “Display ads only.”
  • Click Apply ad type. Your changes will be reflected within about 10 minutes.
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