There are several reasons why your AdSense application may have been disapproved, and the most common disapproval reason is because your application is a duplicate of an existing account. AdSense policies only allow one account per publisher, and it’s against the AdSense Terms and Conditions to create a second account.
If you receive an email from Google AdSense saying that your application has been disapproved for being a duplicate, you may associate your original account with your YouTube channel. The email from AdSense will provide details about your original account.
AdSense Programme policies
All publishers are required to adhere to the following policies – so please read them carefully. If you fail to comply with these policies without permission from Google, it reserves the right to disable ad serving to your website and/or disable your AdSense account at any time. If your account is disabled, then you will not be eligible for further participation in the AdSense programme.
Since Google may change its policies at any time, it’s your responsibility to keep up to date with, and adhere to, the policies. Exceptions to these policies are permitted only with authorisation from Google.
Invalid clicks and impressions
Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.
Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression-generating tools and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited.
Encouraging clicks or views (non-rewarded inventory)
Except for rewarded inventory, publishers may not ask others to click or view their ads or use deceptive implementation methods to obtain clicks or views. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behaviour or placing images next to individual ads.
Publishers may not place Google AdSense code on pages with content that violates any of Google content policies. Some examples include content that is adult, shocking or advocates racial intolerance.
Publishers may not place Google ads Adsense on sites that contain abusive experiences.
AdSense publishers are not allowed to display Google ads on pages with content protected by copyright law unless they have the necessary legal rights to display that content. This includes pages that display copyrighted material, pages hosting copyrighted files and pages that provide links driving traffic to pages that contain copyrighted material.
It is Google policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA). For AdSense publishers, if Google receives a notice or otherwise have reason to believe that your page is infringing, Google may terminate your participation in the programme.
AdSense publishers may not display Google ads on web pages that offer for sale or promote the sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.
Google ads must not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programmes, send unwanted emails or display ads as the result of the action of any software application.
Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used.
What to do if AdSense can’t activate your account
To find out why your AdSense account can’t be activated, either sign in to AdSense or read the email that Google sent you. The main reasons why Google can’t activate an account are:
There’s a problem with your site’s content
Review the AdSense Programme policies and prohibited content policies to make sure that your site is in compliance. Bear in mind that Google may review all pages of your site, not just the sign-up URL where you placed the code. After you’ve adjusted your content, sign in to AdSense and confirm that you’ve resolved the issues on your site. Google will then proceed with activating your AdSense account.
You have two AdSense accounts
AdSense policies only allow one account per publisher. After you’ve closed the other account, sign in to AdSense and confirm that it’s closed. Google will then proceed with activating your AdSense account.
Note: Publishers whose accounts have been terminated for invalid traffic or policy violations will not be allowed to open a new AdSense account as per the AdSense Terms and Conditions.