In-article is a Google-optimised ad format that helps you put native ads between the paragraphs of your pages.
Benefits of In-article ads
Some of the benefits of using In-article ads include:
- Better user experience: In-article ads use high-quality advertiser ad elements so they look great and provide a better user experience for your readers.
- Ideal for mobile: In-article ads are full-width ads that are ideal for monetising the smaller screen spaces available on mobile devices.
- Google optimised: In-article ads are optimised by Google to ensure that they perform well on your article pages.
How In-article ads differ from standard ads
In-article ads are different from standard ads in the following ways:
- They blend well with the experience of the reader, for example:
- They use a layout that fits their placement and follows the reader’s flow
- They use high-quality advertiser ad elements.
Showing selected display ads in In-article ad units
In-article ads only use creatives that have high quality ad elements (for example, the responsive ads in Google Ads). This means that while In-article ads can be more visually appealing to your visitors, they may have a lower CPM in the short-term for some publishers.
To help increase CPM, you can choose to also show selected display ads inside your In-article ad units. Google will select display ads that fit well in the available space. Showing both types of ads can help to increase your revenue.
What does Google optimised mean?
Google optimises In-article ads to ensure that they perform well on your article pages. This includes components like the layout of the ad, the elements used, the call-to-action button, etc. In addition, Google can also optimise the elements that you define, e.g. the colours and font of your ad.
If you opt in to the ‘Google-optimised style’ preference, Google can override your chosen styles if there are other colours/fonts that will perform better.
Full-width In-article layout
Our experiments show that full-width In-article ads perform better on mobile devices in portrait mode. To help increase revenue, Google In-article ad units automatically expand to use the full width of the user’s screen when their device is orientated vertically.
However, if you don’t want your In-article ad unit to automatically expand in this way, you may modify your ad code to disable this behaviour. Bear in mind that by doing so, you may decrease your potential earnings.