Google understand that improving the user experience of your site, whilst still maintaining and growing your revenue, is a tough balance to strike. Ad balance controls help you reduce the number of ads that you show to users, specifically the ads that earn you the least revenue, and see howRead More →

Select the Unreviewed tab to see the ads that have appeared on your site in the last 30 days. To ensure that you’re always reviewing the most important ads first, ads are ranked according to the number of impressions that they’ve received. Remember that ads must have received at least a small number of impressions to be eligible for review.Read More →