To be successful with Google ad AdSense, you need pages with unique content that’s relevant to your visitors and provides a great user experience. Provided you’ve added the code to your pages that you want to show ads on, you’re all set. Google will analyze your pages, find suitable ad placements, then automatically place the ads for you.
We’ve found that Google Matched content units placed near to regular ad units can increase the clickthrough rate (CTR) and RPM of those ad units.
With Google Adsense Matched content units, you choose the pages where you’d like the recommendations to appear, then AdSense promotes the articles on your site that are most relevant to the readers of those pages.