Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. Links help Google crawlers find your site and can give your site greater visibility in its search results.
If some or none of the ads are showing on your site, this could be because you’ve placed too much ad code on your site. Remember, as per Google Adsense valuable inventory policy, you may not place more Adsense ads than content on your page. Placing more Adsense Google ads than content on your page may prevent some or all of your ads from showing.
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How ads are targeted to your site? Google technology uses such factors as keyword analysis, word frequency, font size and the overall link structure of the web in order to determine what a web page is about and precisely match Adsense Google ads to each page.
Google may modify Adsense ads to fit in ad units that are larger or smaller than the original creative. The new ad size might not necessarily match the full width or height of the Google Adsense ad unit.
In order to ensure a good experience for users and advertisers, publishers that use any form of online advertising to pages with Google ads are required to comply with the spirit of Google’s Landing Page Quality Guidelines.
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You make your website ad spaces available by pasting ad code onto your website and choosing where you want the ads to appear. Advertisers bid to be displayed in your ad spaces in a real-time auction. The highest-paying ad will show on your website. Google handles the process of billing all advertisers and networks for the ads on your website, to make sure that you receive your payments.
A content-rich page = highly targeted ads. Highly targeted ads + interested users = healthy clickthrough & conversion rates. Healthy clickthrough & conversion rates = success!
To verify that your Google AdSense code has been properly implemented, first open your site in a browser and view the source code (select ‘View’ then ‘Source’ or ‘Page Source’). Next, compare the AdSense code in your page source with the code from your AdSense account.
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Using historical information about your campaign and evaluating the contextual signals present at auction-time, Target CPA bidding automatically finds an optimal CPC bid for your ad each time that it’s eligible to appear. Google Ads sets these bids to achieve an average CPA equal to your target across all campaigns using this strategy.
Google implemented smart pricing and Smart Bidding as a way to increase advertiser confidence when bidding on AdSense sites, which will help publishers earn more in the long run.
Please keep in mind that participation in Google ads AdSense doesn’t affect a site’s rank in Google search results and won’t queue its webpages for crawling by Google main index bots.
Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited.