This article will help you self-rate your content and understand if a YouTube video meets Google advertiser-friendly content guidelines.
You’ll see 3 options in this article:
- You can turn on ads for this content: This type of content meets Google advertiser-friendly content guidelines
- You can turn on ads but many brands may choose not to advertise: This type of content is suitable for some advertisers, but some brands may choose to opt out. This means you may earn less revenue on this content (because fewer ads are likely to appear) compared to content that’s suitable for all advertisers.
- You should turn off ads for this content: This type of content is not suitable for any of Google advertisers. You should turn off ads
Keep in mind that anything you post on YouTube must meet Google Community Guidelines. Google advertiser-friendly content guidelines are an extra set of rules on top of the Community Guidelines. They tell you whether or not advertisers want to have their brands seen with this content. If it’s not ad-friendly, then you should turn off ads.
Google is not telling you what to create. Each and every creator on YouTube is unique and contributes to the vibrancy of YouTube. These guidelines aim to help you understand more clearly the types of content that advertisers may not wish to appear against. While certain types of content may not be suitable for all brands, you could still earn money from YouTube Premium and features like Super Chat and channel memberships.
Self-rate Your Content
Vulgarity or Inappropriate language
You can turn on ads for this content: Light profanity (shit, hell, damn, etc.) or occasional use of strong profanity even if bleeped (“f-word” or occasional use of vulgar words)
You can turn on ads but many brands may choose not to advertise: Strong profanity used during the beginning part of the video; or strong profanity used multiple times throughout the video even for the purpose of comedy, documentaries, news, or education
You should turn off ads for this content: Profanity in the title or thumbnail image; or strong profanity used repeatedly in a hateful or derogatory way
Sexually suggestive content
Implicit or explicit sexual behavior, language or euphemisms
You can turn on ads for this content: Romance, kissing, general discussions of relationships or sexuality, or moderately sexually suggestive content that may include limited clothing, sensual dancing, non-graphic sex education; or a music video containing sexual content without nudity
You can turn on ads but many brands may choose not to advertise: Blurred nudity, focus on sexual body parts (even if covered), discussions about sex acts, implied sex acts, sex toys without contact/nudity or realistic representations of genitalia
You should turn off ads for this content: Full nudity, exposed breasts, sex acts, animal mating or thumbnail with sexual content
Violence or graphic content
Situations depicting hurt, damage, or injury
You can turn on ads for this content: Mild violence, injury without showing blood or graphic content, or dramatized violence as part of video games, animation, comedy, drama, or music videos
You can turn on ads but many brands may choose not to advertise: Real injury/violence with blood shown as part of sports, accidents, pranks, “fails”, or animal videos. Dramatized excessive violence with blood and gore as part of video games, animation, comedy, drama, music videos
You should turn off ads for this content: Content showing severe real injury, real death, harm to minors, or abuse of animals, depictions or discussions of sexual abuse
Harmful and Dangerous
Situations that may endanger participants
You can turn on ads for this content: Content that is slightly dangerous, but in professional and controlled environment where it’s clear no one is seriously injured
You can turn on ads but many brands may choose not to advertise: Shows physical harm or distress but is not the focus of the video. This includes acts performed in non-professional, non-controlled environments
You should turn off ads for this content: Focus on accidents, pranks, or stunts that have risk to health like drinking/eating non-edibles, or depicts serious physical or mental damage
Illegal, recreational, regulated substances
You can turn on ads for this content: Humorous references, education, music, or statements without glorifying or promoting drugs or other dangerous products
You can turn on ads but many brands may choose not to advertise: Content focusing on the display or consumption, fabrication, and distribution of or other dangerous products in the context of music, comedy, news, education, or documentary
You should turn off ads for this content: Depicts or discusses abuse, buying, making, selling, or finding or other dangerous products in a graphic and detailed way
Content that is likely to offend an individual or members of a marginalized group
You can turn on ads for this content: References to marginalized groups in a non-hurtful or comedic context
You can turn on ads but many brands may choose not to advertise: Yes, but used as part of news, documentary, or education
You should turn off ads for this content: Yes, the content is biased, demeaning, or hateful against a protected group
Depiction of real or fake guns
You can turn on ads for this content: Other depictions of firearms not described below
You should turn off ads for this content: Content involving firearm fabrication or modification such as how-to guides or content that seeks to facilitate the sale of a firearm (promotional content for gun stores, manufacturers or discount codes for same)
Sensitive current events and controversial issues
Disclaimer: These questions help Google better understand how your video aligns with Google advertiser-friendly content guidelines. Keep in mind that YouTube has the right, not the obligation, to display any advertisements alongside your videos. These guidelines are not prescriptive or exhaustive, and apply to all aspects of your video including title, thumbnail, images, and description.
YouTube reserves the right, at its discretion, to not show ads on videos and watch pages — including ads from certain advertisers or certain formats. Serious or repeated violations of these policies may lead to ads being disabled for your channel or suspension from the YouTube Partner Program.